"Definitely a must-read for every millennial entrepreneur."
"...the authors of Alive: Digital Humans and Their Organizations, Paul Ashcroft & Garrick Jones, suggest we're entering the age of the digital human - a revolution that will see people and machines become increasingly synchronised, transforming how we operate. Putting people at the heart, the book shows business leaders how developing a "digital spine" for their organisations, can elevate it to an evolving system able to respond and innovate for the digital age so as to capitalise on the upcoming tech revolution instead of getting intimidated by it."
Book Review, Elite Business Magazine, January 2019
https://issuu.com/elitebusiness/docs/eb-jan2019?e=11351323/66981733