Why is curiosity the greatest driver of value in the digital age?

Ludic co-founders Paul Ashcroft and Garrick Jones and co-writer Simon Brown (CLO, Novartis) discuss their new book The Curious Advantage with Dr. Diane Hamilton.

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About The Curious Advantage

The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of all things curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.

The Curious Advantage is available on Amazon.