the book

We are all Digital Humans now.

What does this mean for how we live and how we work? How do Digital Humans thrive in a connected world?


We are all digital humans now. What does this mean for how we live and how we work? How do digital humans thrive in a connected world? Life and work today is a connected mass of networks, people and technology. This connected world is so complex and fast evolving it can be considered alive.

In this provocative and insightful book, Paul Ashcroft and Garrick Jones shine a light on how to activate organizations so that they can transform themselves – and what digital means for people who work within them.

“Paul and Garrick lead the transformation pack in an analog world. They have just taken transformation thinking to a whole new level for our digital world.”

Mark Harden CFO, Eurasia and Africa Group, Head of Global Finance Transformation, The Coca-Cola Company (2011-2017)

“Paul & Garrick are setting the standards in forward thinking enterprise digital innovation, I’m very excited to gain more of an understanding on the impact of the digital revolution through reading Alive.”

Chris Towers Founder & CEO, Roar Media & Tech for Britain

“Ashcroft and Jones apply their pragmatic and thought-provoking approach to the age of digital, addressing the biggest questions on the impact for humans, organisations and our whole civilization.”

Simon Brown Global Head, Learning Centre of Expertise and Novartis Universities, Novartis

“Paul and Garrick are at the cutting edge of real time digital innovation. This book is an exciting exploration of what digital means for us and our organisations. It provides the practical know-how required to succeed in the future.”

Ella Bennett Group People Director, easyJet

“Ashcroft and Jones not only illuminate what it will mean for humans to work together digitally, but provide tools for doing so now—in an engaging, gracefully written package.”

Chris Meyer Futurist & Author of Standing on the Sun (Financial Times Best Business Books of the Year)
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