Choice and familiarity have a huge impact on the success of any transformation program. They need to be taken into account during the design phase. It seems logical as most people prefer a more stable and safe future compared to a perceived less safe future but with also more upside or downside potential.
Why you should read this
This is not classical change management, it is the next level of evolution. It is creating pull and not push.
Who this is for
You are interested in and want to learn more about the latest thinking on Change Management and enabling sustainable organizational change.
You are interested in how to change behaviors and mindsets of employees in an organisation, but do not really know how to do this.
