Challenge
As part of a strategic shift towards Digital in Medicine, this leading Pharmaceutical company wanted to engage its entire workforce on the opportunities that Digital presents through a compelling solution that enables a culture shift and enables learning.
Solution
Ludic worked with the client to create a Digital Awareness Hub. Working with a senior stakeholder team and leveraging our Content, Media and Technology expertise, we rapidly created a solution that included:
• 120,000 Target Audience
• 35+ Content videos
• Global engagement on Digital
• Communications campaign
• Connections with communities of practices, toolkits and experts
• Focused on enablers, technology and culture
• Personalized user journeys and learning experiences
• User feedback and quizzes
• Built on client technical infrastructure
